FOR CEOS OF B2B SAAS COMPANIES
Your first VP of Sales shouldn't be a coin flip.
Most first sales leaders fail inside 18 months — not because you hired wrong, but because they inherit no engine: no playbooks, no trusted data, no enablement, no operating rhythm. SaaSEnable embeds beside your new sales leader and builds that engine with them — the systems, the training, the AI stack, and the forecast your board will believe.
THE PROBLEM
The moment founder-led sales stops working
You closed the first million yourself, carved the niche, raised the round. Then the board asked: can this grow without you in every deal? Your new VP of Sales walks into an empty room — no defined sales motion, CRM data nobody trusts, onboarding that amounts to "sit next to Sarah," reps using ChatGPT in the shadows while the company has no AI strategy.
That's not a hiring failure. It's a missing engine.
Our Strategic Service Tiers
We don't replace your VP of Sales — we make them successful. Our tiered approach ensures your revenue engine is ready for scale.
Revenue Readiness Diagnostic
2–3 Weeks | Fixed Fee
We score your sales motion, talent, data, tech stack, and AI readiness against the AI-Ready Revenue Org framework. Receive a board-ready scorecard and a sequenced 90-day build plan.
Embedded Revenue Engine
6–12 Months | Named Seat
A named seat on your leadership team as fractional VP of Revenue Enablement & Operations. We build the systems, training, and AI stack so your new sales leader can succeed immediately.
Portfolio Revenue Program
For VC & Growth Equity
Comprehensive diagnostics and revenue infrastructure across your portfolio. We provide operating partners with diagnostics, onboarding systems, and benchmark reviews.
Built by Operators
Chuck Marcouiller
Co-Founder & CEO. 18 years building enablement and RevOps inside high-growth pre-IPO SaaS companies. Most recently as VP of Revenue Enablement & RevOps at a high growth AI company, where he stood up the full AI revenue stack.
Forrest Hobbs
Co-Founder. 25 years scaling GTM organizations from $0 to $157M, $1M to $120M, and $0 to over $1B ARR. Serves as Sales & GTM Operating Partner at Kayne Anderson.